Curious whether YOUR business could take advantage of this strategy?
Curious whether YOUR business could take advantage of this strategy?
Are you a local business owner who wants to attract more customers, clients, or patients specifically for the products and services that make you the most money for the least effort, and gives you the most fulfilment?
If you raised your hand…let’s move along…
The strategy I’m about to show you works best in industries with a high average customer value.
So, if you’re a dentist and each new patient you get is potentially worth thousands to you over their lifetime with your practice, you are definitely in the right place and you’re going to get a lot of value from this.
Don’t get me wrong, it can (and does) work for businesses in other industries…plumbers, mechanics, attorneys, contractors, commercial cleaning companies…you name it!
But unless you have a high average customer value, you won’t see the same ROI.
It will definitely be worth your time to keep reading. You’ll see how you can attract more customers, clients, or patients in the next 90 days… without changing a thing in your business.
But before we go any further, I need to make one thing clear:
I’m all about results, and I get them in a very specific way.
The way I do things is proven, it works, and for the right type of business it can be truly transformational.
More to the point, it’s COMPLETELY different than anything you have heard before, and has literally added millions in revenue for some businesses.
But if you’re anything like most people, you’re probably wondering, “Who the heck are you?”
Well, my name is Christina Estrada and I help local businesses get more customers, clients, or patients using Kardashian style branding and visibility tactics.
Best of all, you’ll be glad to hear I’m going to show you how to do it:
If that sounds right up your alley…I think we may just get along!
But before we go signing any pre-nups…let me give you a preview of what’s in store.
Here’s what you’re going to learn as you continue to scroll.
First, I’m going to pull back the curtain on The Kardashian Secret To Leveraging Big Brands To Boost Your Exposure & Get More Sales Online.
Second, I’m going to show you how to Go Small To Win Big: How We Bring Our Clients More Customers For The Exact Products & Services They Want To Sell More Of!
Then, last but not least, I’m going to walk you through How To Create Your Action Plan To Get 10 New Customers, Clients, Or Patients In The Next 90 Days & Dominate Your Local Area Kardashian Style!
The real problem is that you haven’t made what I call “The Shifts.”
There are 3 simple shifts you need to make to boost your online visibility and dominate your local area, while working less.
And I’m going to walk you through exactly how to make those shifts today.
Whether you run a small Mom n’ Pop store or a multi-million dollar corporation, the business that wins is the one with the strongest brand — the most visibility — in the area.
In other words, how well known is your brand in your town or city?
Let’s say you’re a dentist, for example, and someone in your local area needs a root canal treatment.
How many people are going to recommend you?
And, more to the point, if more people were to become aware of you, what kind of impact would that have on your business?
Well, let’s examine the effect it’s had on one brand: Kim Kardashian.
If you know nothing else about Kardashian, you know that she is very, very famous.
She has about 56 million more Instagram followers than Nike and 30 million more than Justin Bieber.
You can’t walk through a supermarket without glimpsing her on a multitude of tabloids whose headlines holler about her relationships, her parenting style, and her controversial curves.
Speaking of which, you may recall that Kim almost broke the Internet — and sent her popularity soaring — when she posed nude for the cover of Paper magazine.
There’s a lot we can talk about on the topic of Kim Kardashian. I’m sure you probably have your own opinion about it all.
But regardless what people say or think, the fact is we can learn a lot from a marketing perspective about her success.
It’s no coincidence her ubiquitous online presence has led to creating a powerful brand, basically because we can’t forget about her!
Regardless of how skilled you are, it means nothing if you’re not visible and no one knows who you are.
Strong brands are memorable and being widely visible is a huge part of that.
You can be the best in your industry, but if you don’t get in front of your audience, you’re missing out on a ton of opportunities in your business.
Does that mean you have to get your backside out and pose nude for the cover of celebrity magazines?
No, of course not.
And what Kardashian did for booty, half-sister Kylie Jenner has done for “full” lips.
Kylie Cosmetics sold more than $630 million worth of makeup worldwide in their first two years in business.
The fact she’s the world’s youngest ever self-made billionaire says something.
So, whether you like her or not, maybe there’s something you can learn from this.
And just like Kylie on the cover of Forbes, can you imagine what getting your business advertised on USA Today and other big brand sites online would do for your business?
Now, you might be thinking this is out of reach for you.
But the fact is, I’ve done it for EVERY small business I’ve worked with.
And I’m not talking about front page media.
By simply advertising and being present on these sites, the effect is the same.
So how did the Kardashians become so popular?
I mean, there’s lots of “out-there” families, but not all of them get insanely world famous.
And, more importantly, how can that get you more customers?
How does this relate to YOUR business?
What’s the fuel here?
Kylie Jenner, for example, gets a ton of media coverage.
That’s why it feels like you can never escape the Kardashians.
No matter where you turn, they’re there, right?
They get themselves on big brand sites to reach their audience.
And it’s possible for you to do the same on a small scale… without expensive PR companies.
Think about it.
Your customers are being bombarded with hundreds of advertising messages every single day.
Everyone is putting out more and more content, and making a lot of noise.
This is making it harder to stand out online and get people to buy into you and your business.
That is why you must aim to be everywhere.
The more messages and mediums you control, the more power and reach your marketing will have.
As online entrepreneur Pat Flynn says:
Your website or Facebook Page is only the beginning.
It’s your hub, where people can go to find out more about who you are and what you do.
But it’s also just one piece of the giant puzzle that is your brand.
How do you get customers and market your local business online?
Well, there’s the old way, which is probably the way that you’ve been taught and what you’re currently doing.
The “old way” says…
Trying to do all of these things is a recipe for burnout.
Plus, as a small business owner, you probably find it extremely difficult to create content. Not to mention the fact you’re busy running a business!
You don’t need a blog, you don’t need a huge social media following, you don’t need tons of content.
This process can (very nearly) replace all of these things.
Just imagine that you have the ability to immediately leverage hundreds of major brands.
Imagine you have an “in” with huge sites like:
And over 300 more!
When you leverage big brands, it means that people searching for the products and services you offer are very likely to see you.
And it’s extremely powerful because if your customers miss an important bit of content in one format, they are more likely to see it if you repeat it again but in a different format, in a different location.
So you get on multiple platforms, in multiple formats, and leverage their pre-existing authority and audiences.
Remember, authority is the key to getting the traffic you need.
And just like a megaphone can amplify your voice with no additional effort, this process amplifies your authority so you can increase your visibility online and drive more traffic to your local business website.
So, which strategy would you prefer?
It should go without saying that the new way would be a lot easier to implement, right?
So, at this point, you may be wondering how these brands are actually leveraged.
Well, this graphic offers some insight into how this process works.
Basically, when Google sees that a business is being covered by authority sites, it starts to pay more attention.
Remember, Google tracks everything. Raise your hand if you have an Android phone… 80% of people hand Android… Google tracks everything…
As more people start visiting your site…
Then, as more and more people start searching for your business online, Google sees this and rewards you with more authority and the cycle repeats.
It’s like word-of-mouth marketing… on steroids.
But the point is, we understand this cycle, and we understand the importance of feeding this cycle constantly.
You need to do the same.
“Kam” is a physiotherapist.
When we first started working with him, he was struggling to pay his bills, with no predictable way to get new patients into his practice.
To make matters worse, he was trying to do everything himself, and basically spreading himself way too thin.
We helped Kam stop doing all the outdated stuff, and did a “lite” campaign that was focused around increasing his brand visibility.
As a direct result of all this exposure and visibility across multiple channels, he immediately started getting a steady stream of new patients.
Within 4 short months, Kam was ranking in the “Money Pack” for lots of different products and services that he offers.
More importantly, he doubled his annual revenue and was forced to hire 2 new therapists to cope with the increased demand, going from 1 bed at half capacity to 3 beds at near-full capacity in ONLY 4 months!
This equated to an additional 6 figures in revenue due to the new exposure!
This image is representative of our client…but not actually him. You know, for privacy.
I know what you’re thinking. “Good for Kam. But how do I get this kind of media coverage for MY business without paying $1,000s to a PR agency?”
Don’t worry, there’s no need to strip down, cover yourself from head-to-toe in baby oil, and pose nude on the cover of celebrity magazines!
You’ll be glad to know we’re just placing simple ads on big name sites.
And…it’ll be super simple.
I’m going to show you how we get our clients more customers for the exact products and services they want to sell more of, and how you can do the same.
Getting more visibility and attention is only half the battle.
Turning that attention into action is the hard part, and this is where most people go wrong.
Most local business websites list the various products and services they offer, but provide little-to-no detail about each of those services, let alone explain what makes them stand out from the competition!
This is a mistake because people want to know if the dentist or plumber they’re about to hire actually knows what they’re doing.
They want to know that you’re an expert in the thing they’re looking to buy, right?
You must position yourself as a specialist, rather than a generalist.
When you do this, you’re no longer competing with everyone else.
Because people can see that you’re an expert in addressing THEIR specific needs, you stand out as the best choice.
You see, advertising specific services positions you as a specialist in that area, rather than a generalist.
This is important for you because, as you’ll come to discover, specialists always get paid more than generalists.
Let’s say you’re a dentist, for example, and you want more teeth whitening patients.
I’m not saying you need to stop offering all the other products and services and only sell teeth whitening services.
What I’m saying is that you need to
By showing you have the knowledge to solve specific problems and offering products or services that do exactly that, you position yourself and your business as the only logical choice in your marketplace.
You come across two options, two “experts” who both say they can help you.
One is a “general” physiotherapist who helps anyone affected by an injury, illness, or disability.
The other is a golf injury specialist who talks specifically about their expertise when it comes to treating injured golfers.
In this situation, which of the two is the surest investment?
Even if the specialist is more expensive, they’re the one you’re going to choose, right?
Because their messaging is more specific and it speaks directly to your specific problem.
So not only do you feel like this person understands your problem, but you naturally feel as though they have the solution to your problem, as well.
This is exactly what we did for Kam for golf injuries and for many other specialist services he offers.
As a result, he began to stand out, and his practice grew rapidly!
He was the obvious choice for golf injuries, strained hamstrings from football injuries, tennis elbow and more.
Simply because we showed he knew how to solve those specific problems!
In other words, you must get specific on who they are and what they’re looking for.
Think about it…
If someone needs a root canal treatment, they’re probably not going to call you up and say, “Hi, are you a dentist?”
More than likely, they’re going to call you up and say something along the lines of, “Hello, do you offer root canal treatment?”
If you’re pool installer, people might call you up and ask, “Do you do chlorine-free pool installations?”
If you own a kitchen remodelling company, people might call you up and ask, “Do you offer bespoke handmade kitchens?”
You get the point, right?
That’s why it’s so important to “go small to win big.”
While there’s always a chance you can outrank them, more likely you’ll just end up wasting your time and money.
Instead of trying to compete with big companies for general (and highly competitive) needs, you want to drill down and become a “big fish in a small pond.”
This will often mean shifting the focus of your advertising message from more general to more specific products or services.
For instance, instead of offering general home renovation services, you could consider specializing in custom kitchen makeovers.
Or promote your brand to a segment of homeowners in a particular neighborhood or area of town.
Best of all, these more specific needs will be much easier to rank for, which will mean you can start ranking that much faster.
How many different products and services does your business offer?
5, 10, 30???
This is about more than just listing the services you offer.
It’s about ensuring people who are looking to solve a specific problem can see that YOU are an expert in solving that specific problem.
It’s about ensuring – if you offer cosmetic dentistry, or custom kitchen remodeling, or whatever the case may be – that the people looking for those services can see…
You can achieve this simply by placing ads about the specific service on big brand sites.
There are dozens of products and services a dentist offers to their patients.
They range in price from $100 for a routine examination, all the way up to about $5,000 for a set of Invisalign braces.
So, with that in mind, let me ask you this:
Obviously, you’d want more of the $5,000 patients, right?
Now, of all the products and services YOUR business offers…
Which of them generates your business the most profit?
And, more importantly…
How visible is your business online for those high-value products or services?
Remember, 76% of people who conduct a local search on their smartphone visit a business within 24 hours. And 28% of those searches result in a purchase.
If your brand’s advertising isn’t all over the internet and on every social platform, the fact is you are losing business to your competitors.
And to help you see exactly how your online visibility stacks up against your competitors, this is something we give to all of our clients.
It’s called a Snapshot Report, and it provides an insight into your business’ visibility for various products and services based on location.
This allows us to quickly identify areas where you’re currently losing business to your competitors, as well as opportunities for growth.
AND ultimately ensuring your business has a 5-star rating for each of the products and services that you offer, across each of the locations you serve.
To that end, we provide all of our clients with an up-to-date report every month, so they can see their visibility improving in real-time.
And our goal is to basically turn the Snapshot Report from red to green.
This is a real-world example from one of our clients and it offers an insight into what we can do for you over a 6 to 12 month period.
Let me tell you about another of our clients.
Brothers Kevin and Mike are custom kitchen remodelers in the UK. (Yes, we work for US and International clients.)
And when Mike first came to us, their business was virtually invisible online.
Like a lot of local business owners, they were relying heavily on word-of-mouth to attract new customers.
To make matters worse, a lot of their time was being taken up by small “odd jobs” that didn’t pay very well.
So, we asked Kevin and Mike a few questions about their business, and helped them to define their ideal customer.
Then, instead of competing against big companies, we drilled down and shifted the focus of their advertising to high-value products and services.
Within 3 months of starting with us, Kevin and Mike:
Not only are Kevin and Mike now in the Money Pack for several of their products and services but, as you can see, they’re actually outranking one of the largest fitted kitchen retailers in the UK.
Pretty cool, right?
Well, just like Kevin and Mike…
But, if you’re anything like most people, you’re probably thinking:
And that’s a great question!
Good ol’ Ben Franklin. He’s right, though. Most small businesses don’t create a plan. Even before COVID, that was a death sentence for small businesses. Now, it’s more important than ever.
Here’s what you need to do…
First, list all the products and services your business offers and all the locations it serves.
Second, look at how visible your business is online for those products and services and how much competition there is.
Third, find big-name sites you can advertise on so that you can improve your visibility and get your business seen in more places.
It takes time to learn, time to understand and time to implement.
Pile on top all the other hats small business owners wear, and it’s not surprising this is a major challenge.
The key to effective marketing is to keep up-to-date with the latest trends and developments in the industry so you don’t fall behind the competition.
But as a business owner, you need to focus on your business, and simply cannot keep up-to-date with all the latest marketing trends.
I’ve learned that this is super common for entrepreneurs.
We want to take control of as many aspects of the business as possible, which can make it hard for us to feel comfortable sharing responsibility.
I learned the hard way that it’s actually impossible to do everything alone.
Just think about how many jobs you probably have in your business right now.
Do you really want another one?
No, I didn’t think so.
Now, let me ask you another question:
If you’re anything like most of the small business owners we work with, the answer is probably not very often, right?
Apple logo is property of Apple.
Steve Jobs, creator of Apple, is famous for saying:
Even Kim Kardashian has an expert team behind her!
A brand as big as Kim needs a lot of help to keep her life and business going.
Between filming a hit TV show, running a beauty empire, and studying to become a lawyer, Kardashian’s life is extremely busy.
Add to that four children and a giant mansion to maintain, and it quickly becomes impossible for Kardashian to do everything herself.
That’s why she has a big team around her that allows her to focus on what she does best…posting controversial selfies and intimate pictures of her family…
While they take care of all the marketing work behind-the-scenes.
How much would you spend on a salesperson who could predictably bring you 10 new customers a month?
To stick with our earlier example, imagine you’re a dentist and you have an ambassador for your business going out onto the high street, finding people with bad teeth, and saying “Hey, you need a filling. You should give Dave a call.”
What would that mean for you and your business?
Peter is the owner of a soundproofing company based in Calgary, Canada.
When he first came to us, he was running around like a madman, trying to do everything at once.
He was acting like a technician too much of the time and not really being the strategic leader of the business.
To make matters worse, Peter had been ripped off in the past by marketing agencies who failed to deliver the results they promised.
Suffice to say, he was extremely skeptical about outsourcing his marketing, but now he’s glad he did.
This image is representative of our client…but not actually him. You know, for privacy.
Best of all, he left us to it and gave us free rein to do the same.
Today, his company has several listings on the first page of Google, and is in the Money Pack across multiple locations.
Best of all, Peter can now focus 99% of his time on the strategic work as CEO, while taking more time away from the business than ever before.
But first he had to cut those apron strings.
As you can see, they’re occupying the number one, the number two, and the number three spots on the first page of Google!
Now, I want you to imagine something for a minute.
I want you to imagine that you have really noisy neighbors who’ve just moved in next door, and you’re in the market for someone to come and soundproof your home.
If you do a Google Search and your query returns page after page of search results all recommending the same business, what kind of impression does it give off about that business?
Obviously, that they’re the best of the best, the cream of the crop, right?
So, are you going to go elsewhere?
Of course not!
And the best part is, these results aren’t just limited to their immediate service area.
Remember we stated earlier that our goal was to improve our clients’ visibility across other nearby towns and cities, as well?
Well, take a look at this.
They’re even taking up the top three positions in Vancouver and outranking the local competition there.
It’s market domination at its absolute finest.
Now, as a leading digital marketing agency, we know there are many benefits to outsourcing your marketing.
These benefits greatly outweigh the cost savings you might experience by trying to learn marketing yourself, especially if you’re pressed for time or inexperienced.
So very quickly, here’s what hiring the right marketing agency can do for your business:
You see, believe it or not, some unethical SEOs have given the industry a black eye by using overly aggressive marketing efforts and attempting to manipulate search engine results in unfair ways.
If you don’t take the time to do your due diligence, this may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from their index.
That’s why hiring the right agency is SO important.
So, let’s quickly recap what we covered.
Now…you have a choice.
You can decide NOT to let this be another time when you learn something new, but don’t actually implement it.
And you can start attracting a steady flow of new customers…
your dream customers…
so you can dominate your local area and become the #1 go-to expert in your industry.
The best part?
You can start doing ALL of this today.
You see, you made it to the bottom of this long a$$ page.
So, my team and I set aside time to speak to people like you personally and see if we might be able to help you.
We’ll talk for about 45 minutes.
And we’ll work with you to craft a step-by-step game plan to hit your income goals and start attracting your ideal customers, clients, or patients using the EXACT strategy you just read about (still so proud of you for making it this far).
Hopefully you’ve gotten some new ideas reading this.
But the fact is, every business is different.
That’s why we have to go in and customize what you’ve learned today, so it applies to your business.
So that’s what we’re gonna do on that call.
Now, the cost?
There’s no charge whatsoever.
But here’s the catch: this isn’t for everyone.
First and foremost, you must be in a position to take on more customers.
And be ready to respond to new enquiries in an efficient and timely manner.
If you’re not going to actively engage and convert the leads and customers we send you, this probably isn’t for you.
Second, you must see the value in building a brand that is highly visible, and understand that consistency is key to long-term results.
Rome wasn’t built in a day.
And it’s only when you begin to stack campaign results month after month that you really start to build some momentum, and Google starts to pay attention.
At the same time, it’s important you have realistic expectations.
So, although I CAN say with absolute certainty that what we do for you will increase your business’ visibility and ultimately lead to more new customers, clients, or patients, what I CAN’T do is guarantee specific results or predict how many new customers that increased visibility will lead to.
Google simply doesn’t work like that, and anyone who tells you otherwise is trying to pull the wool over your eyes.
In fact, Google specifically warns business owners to beware of SEOs who claim to guarantee rankings or allege a “special relationship” with them.
That’s why you must be prepared to trust the process, and be fully focused on serving your customer base.
After all, you wouldn’t you tell your doctor how to treat your heart attack, would you?
Of course not!
In fact, can you think back to a time where a customer or client tried to tell you how to do your job?
There’s nothing more annoying, right?
But the beauty of this approach is that it allows you to focus on what YOU do best…serving your customers, clients, or patients….while we focus on what WE do best, which is to bring you more of them.
So, here’s why we’re doing this.
Because you might be thinking, “This sounds cool, but why are you doing this for free?”
Well, I’ll tell you:
We do this because it’s what we do best, and because we genuinely enjoy helping business owners like you achieve their goals.
Plus, we know that you might want our help to grow your business.
After all, this stuff is what we do day in, day out.
It’s our bread and butter.
And if that’s what you want, then we may invite you to become one of the new clients we take on this month.
But if not, that’s fine too!
Either way, the call with us is going to get you more clarity and more insight into your business than you’ve had in a really long time.
However, I want you to know that there is no guarantee we’ll even make that invitation, and absolutely zero obligation on your part to accept it if we do.
Now, if we were to work together, we’ll be using the same strategy that we use with all of our clients.
The strategy is designed to increase your brand visibility and get you more customers, clients, or patients in the next 30-90 days.
If you’re interested, then here’s what you need to do next:
Fill out the form below to book your spot and apply for your free Snapshot Report.
Now, there is a catch: I can’t give these away free to everyone. So if you really want one AND you fit into the description of who this will work for, email me directly.
I look forward to learning more about you and your business in the very near future.
~Some Smart Entrepreneur
SEO DFY LLC | Lawrenceville, GA